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Job Title
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Job Family
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Job Code
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Job Exempt
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Venues Marketing Assistant Division Manager
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Non_Bargaining
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MADM
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Y
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Pay Grade
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Pay Rate Type
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Minimum
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Midpoint
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Maximum
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NB116
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Salary
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$44.83
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$57.16
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$69.49
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JOB DESCRIPTION
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Performs professional marketing and managerial work responsible for the development and implementation of marketing and promotion programs for events and venues in the Orlando Venues department (Kia Center, Camping World Stadium, Tinker Field, Mennello Museum of American Art and Harry P. Leu Gardens). Manages the communication and dissemination of event collateral/assets to the marketing team and partners, manages numerous day-of-show marketing and media responsibilities. Assists the Division Manager with formulating, revising and implementing policies and procedures. Exercises considerable initiative and independent judgment in assisting with the management of the marketing division. Work is performed under the direction of the Venues Marketing Division Manager. Minimum Qualifications Bachelor's Degree in Marketing, Advertising, Public Relations or Communications or related field and four (4) years professional marketing and supervisory experience in the areas of public assembly management, marketing development and administration, advertising and promotion programs and communication strategies to include one (1) year marketing management experience directly supervising marketing professional; or an equivalent combination of education, training and experience.
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RESPONSIBILITIES
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Knowledge, Skills & Abilities
Knowledge of current marketing procedures and practices.
Knowledge of budget preparation and administration.
Knowledge of various media outlets and community-based organizations.
Knowledge of organizational communication and its impact on a business.
Ability to effectively handle many details and projects simultaneously.
Ability to develop long-range plans and programs and to evaluate work accomplishments.
Ability to plan, direct and review the work of subordinates.
Ability to communicate ideas clearly and concisely, orally and in writing.
Ability to develop and maintain effective working relationships with employees, City officials, partners and the general public.
Ability to develop proactive and reactive marketing campaigns.
Ability to (if needed) represent the Department/Division in a variety of settings and circumstances.
Ability to respond to rapidly changing conditions with agility and imagination, capitalizing on opportunities.
Examples of Work Performed
Note: The listed duties are only illustrative and are not intended to describe every function that may be performed by this job class. The omission of specific statements does not preclude management from assigning specific duties not listed if such duties are a logical assignment to the position.
Manages and coordinates marketing, advertising and promotional staff and activities.
Plans and develops communication strategies for internal and external audiences and determines method of distribution; issues press releases and media alerts relating to concerts and events along with news concerning multiple public assembly facilities.
Compile, calculate and maintain department payroll records.
Manages and evaluates the productivity of the marketing plans and projects.
Assists Leu Gardens and Mennello Museum with marketing plans and implementation.
Conducts market research to determine market requirements for existing and future projects.
Manages day-to-day marketing team operations.
Analyzes customer research, current market conditions and competitor information; incorporates findings into marketing plans/strategies as appropriate.
Strategizes and implements web-based information, website content and social media trends.
Maximizes relations with local and national media to obtain best rates and trades for advertising to support events at the Orlando Venues.
Develops and executes written materials to market the Orlando Venues.
Responds to customer complaints/requests and coordinates resolution of problems.
Attends various committee meetings as Division/Department representative as needed.
Performs related work as required.
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