Job Title

Job Family

Job Code

Job Exempt

Digital Communications Supervisor

Seiu_Supervisory

CZG05

Pay Grade

Pay Rate Type

Minimum

Midpoint

Maximum

S11

Salary

$28.90

$38.30

$47.69

Job Description

Performs advanced strategic, technical, and supervisory work for the City’s digital communication strategy. Responsible for website content development and policy management, social media account management, creating the strategy for content creation across multiple digital platforms, online training and meetings, advising on web-based communications and online engagement initiatives and ensuring compliance with local, state and federal electronic communications regulations, records, archive, and subscription management. Work is of a specialized nature requiring administrative and advanced technical ability in strategy development of emerging electronic and web-based technologies. Oversees the digital communications team that assists with the creation and coordination of digital content to ensure strategic, effective, and consistent delivery of information to the general public and employees. Manages/supports digital-related projects, including website enhancements, email campaigns, and social media. Maintains, monitors, and optimizes social media channels daily, including Facebook, Twitter, Instagram and LinkedIn. Responsible for driving engagement with city content across channels, including the website and social media. Works closely with key stakeholders and city departments to implement the city’s communications strategy to deliver information and services and engage citizens via social, mobile, and digital technologies. This position reports directly to the Communications Manager in the Office of Communications and Neighborhood Relations. Work is performed under general supervision and reviewed through discussions and evaluation of results obtained.

Minimum Qualifications:

Bachelor's Degree in Communications, Marketing, Public Relations, Web Design, or related field and three (3) years experience in the management and evaluation of digital strategy (including social media platforms in a professional environment, HTML/CSS, and managing content in WordPress, SharePoint, and/or other content management systems, Web and Internet design, analysis, and management); to include two (2) years relevant communication and supervisory experience and one (1) year experience with Adobe Creative Suite of products; or an equivalent combination of education, training, and experience. Excellent knowledge of Google Analytics and SEO best practices required.

Responsibilities

EXAMPLES OF WORK PERFORMED:

Note: The listed duties are only illustrative and are not intended to describe every function that may be performed by this job class. The omission of specific statements does not preclude management from assigning specific duties not listed if such duties are a logical assignment to the position.
Develop and implement a digital communication strategy that is aligned with the City’s mission and priorities.

Advise City staff on digital communications strategy including electronic communications and online engagement initiatives.

Manage external City websites, such as cityoforlando.net, including overseeing the drafting, editing and uploading of content.

Create, adapt, improve and optimize web communication for SEO and organic keyword search.

Manage the city’s digital presence ensuring consistency of appearance, functionality, security and conformance to policies and style guidelines.

Writes and distributes the City’s internal email newsletter on a weekly basis.

Collect, prioritize and drive internal website enhancements and upgrades in conjunction with the digital services team in Information Technology.

Monitor and provide appropriate responses to questions/requests for information via the website.

Manage, monitor and evaluate city social media accounts. Ensure a consistent brand and voice is used across social media channels. Create and post compelling social media content that engages followers. Monitor social media traffic and respond with appropriate consultation from city departments.

Manage the policies that govern the City’s social media accounts, such as Facebook, Twitter, Instagram YouTube, and Flickr

Provide management and technical support for the City’s Intranet.

Provide training and technical assistance to other City staff responsible for maintaining specific web pages and social media accounts.

Keep current on local, state and federal regulations on government use of electronic and online communications to ensure City compliance.

Monitor web and social media tools, trends and applications. Develop performance metrics; track, compile, and analyze website and social media usage data and other key metrics through Google Analytics and other data analysis tools.

Serve as an advisor and resource to City elected officials and staff to promote the effective and efficient use of web-based communication technologies and methods.

Analyze the City’s electronic and online communication and marketing strategies and activities on a regular basis.

Identify and communicate key findings, trends, and benchmarking in online communications, including evaluating the key parameters and trends of web-based communications and technologies on a regular basis.

Implement electronic and online tools and continuously improve the City’s external and internal websites and social media sites.

Proofread and edit content to ensure messages are coherent and reinforce strategic communications plans and adhere to city standards.

Engage with residents and businesses to identify electronic and online communication needs to be addressed and provide and implement solutions accordingly.

Performs other related duties as assigned.

KNOWLEDGE, SKILLS, AND ABILITIES:

Knowledge of digital communication technologies, methods, techniques, equipment, design principles and evaluation processes

Knowledge of the principles, practices and programs related to the use of digital asset and content management systems

Knowledge of responsive web design, website content development and website editing

Knowledge of internet functioning and architecture including web security protocols

Knowledge of best practices in web and visual design

Knowledge of current emerging software tools, languages techniques and software packages.

Understanding of effective visual and user-driving navigation

Knowledge of keyword development and best practices in search engine optimization

Knowledge of best practice and understanding in digital accessibility

Knowledge of local, state and federal regulations pertaining to government use of electronic communications.

Knowledge of principles and practices of contracts and vendor administration

Skilled in budgeting and monitoring expenses

Skilled in managing and using websites, content management systems, intranet sites, social media sites, and digital media technologies.

Skilled in modern marketing and communications techniques

Skilled in analytics and data trends for content

Skilled in creating and implementing communication plans, including the development and/or implementation and integration of digital communication strategies.

Skilled in use and potential of web-based and social media platforms, including writing/editing text for web

Skilled in website design and social media engagement techniques to drive engagement.

Skilled in monitoring and evaluating digital communications.

Skilled in training methods, technologies and presentations.

Skilled in managing a team and technical staff.

Skilled in producing and delivering clear, concise messages in a variety of digital platforms including web, email, blogs, social media, etc.

Ability to communicate effectively both verbally and in writing.

Ability to organize and coordinate multiple, time-sensitive assignments and to maintain work records

Strong verbal and written communication skills