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Job Code |
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Police Public Information Manager
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Non_Bargaining
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ATM60
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Y
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Pay Grade |
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Pay Rate Type |
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Minimum |
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Midpoint |
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Maximum |
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NB113
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Salary
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$34.60
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$44.11
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$53.62
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Job Description
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Performs administrative and professional work in public and media relations by providing oversight of all internal and external communications for the Orlando Police Department (OPD), ensuring its message is consistent and engaging. Responsibilities include: serving as a secondary spokesperson for the Police Chief and OPD; responding to news media inquiries; coordinating press conferences and appearances by the Police Chief; composing talking points and press releases for police related activities and incidents; and monitoring local and regional news sources for topics of interest and importance to the OPD. Additionally, is responsible for website content development and public records policy management; social media account management; creating the strategy for content creation across multiple digital platforms; advising on web-based communications and online engagement initiatives; and ensuring compliance with local, state, and federal electronic communications regulations, records, archives, and subscription management. Serves as a liaison with City communication staff to ensure consistency in messaging that is aligned with the City’s mission and priorities. Work is performed under the administrative direction of the Police Staff Director to the Police Chief. Work is reviewed through reports submitted, conferences, and results achieved.
Minimum Qualifications:
Bachelor’s Degree with major coursework in Emergency Management, Public Relations, Journalism, or Communications and a minimum of five (5) years experience managing communications staff, developing strategic public relations and awareness programs, news writing, and public safety communication strategy development, to include experience with Microsoft applications, graphics design software, content management systems, intranet sites, social media sites, and digital media technologies; or an equivalent combination of education, training, and experience. Excellent command of grammar and ability to write, edit and proofread for accuracy desired. Strong content development skills, with the ability to draft concise copy that conveys intended voice and tone desired. Excellent time management skills, including the ability to manage multiple projects, deadlines, and responsibilities simultaneously with expectation to be on-call in responding to critical police related incidents desired. Ability to develop and maintain positive community and media relations through frequent contact with the community, business, and media personnel desired. Master’s Degree coursework in Communications, Marketing, or Public Relations a plus. Spanish-speaking a plus. Law enforcement agency experience preferred.
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Responsibilities
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EXAMPLES OF WORK PERFORMED:
Note: The listed duties are only illustrative and are not intended to describe every function that may be performed by this job class. The omission of specific statements does not preclude management from assigning specific duties not listed if such duties are a logical assignment to the position.
Proactively publicizes City services, departments, and programs locally and regionally.
Supervises the development of strategies, plans, and initiatives to help communicate to all City of Orlando audiences.
Serves as a liaison to Communications Department members to ensure consistency of key messages in all plans and initiatives.
Writes and disseminates all types of communication including press releases, newsletters, advisories, and marketing collateral as needed.
Researches, builds, and maintains updated media databases.
Serves as secondary spokesperson for the Chief of Police and the Orlando Police Department.
Develops marketing campaigns that leverage various channels such as digital advertising, social media, email marketing, and traditional media.
Responds to critical incidents during, before, and after business hours.
Provides training in public information, communications, digital media, public speaking, and use of programs such as PowerPoint and Adobe.
Performs other duties as assigned.
KNOWLEDGE, SKILLS, AND ABILITIES:
Knowledge of media relation and oral/written communications.
Knowledge of City government structure and public records laws.
Knowledge of integrated communications.
Skilled in time management and working with deadlines.
Skilled in the use of various computer software and equipment.
Skilled in use of interpersonal communications.
Ability to manage a communications/public relations team and initiatives.
Ability to supervise staff.
Ability to work without direct supervision.
Ability to work nights and weekends.
Ability to multitask and meet time-sensitive deadlines.
Ability to work under challenging situations.
ADDITIONAL QUALIFICATIONS FOR PROMOTION: N/A.
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