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Job Code |
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Job Exempt |
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Police Public Information Officer
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Non_Bargaining
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ATM44
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Y
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Pay Grade |
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Pay Rate Type |
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Minimum |
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Midpoint |
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Maximum |
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NB111
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Salary
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$29.73
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$37.90
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$46.07
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Job Description
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Performs administrative and professional work in public and media relations by providing oversight of all internal and external communications for the Orlando Police Department (OPD), ensuring its message is consistent and engaging. Responsibilities include: serving as a secondary spokesperson for the Police Chief and the Orlando Police Department; responding to news media inquiries; coordinating press conferences and appearances by the Police Chief; composing talking points and press releases for police related activities and incidents; and monitoring local and regional news sources for topics of interest and importance to the Orlando Police Department. Is responsible for website content development and public records policy management; social media account management; creating the strategy for content creation across multiple digital platforms; advising on web-based communications and online engagement initiatives; and ensuring compliance with local, state, and federal electronic communications regulations, records, archives, and subscription management. Serves as a liaison with City Communications staff to ensure consistency in messaging that is aligned with the City’s mission and priorities. Work is performed under the administrative direction of the Police Public Information Manager and is reviewed through reports submitted, evaluations, and results achieved. Must have the ability to work nights and weekends.
Minimum Qualifications:
Bachelor’s Degree with major coursework in Emergency Management, Public Relations, Multimedia, Graphic Design, English, or Communications and a minimum of five (5) years experience working in media or public relations; or an equivalent combination of education, training, and experience. Valid Florida Driver's License required.
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Responsibilities
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EXAMPLES OF WORK PERFORMED:
Note: The listed duties are only illustrative and are not intended to describe every function that may be performed by this job class. The omission of specific statements does not preclude management from assigning specific duties not listed if such duties are a logical assignment to the position.
Proactively publicizes City services, departments, and programs locally and regionally.
Acts as a liaison with Communications Department members to ensure consistency of key messages in all plans and initiatives.
Writes and disseminates all types of communication including press releases, newsletters, advisories, and marketing collateral as needed.
Researches, builds, and maintains updated media databases.
Serves as secondary spokesperson for the Chief of Police and the Orlando Police Department.
Assists with the developments of timely strategies, plans, and initiatives to help communicate to all City of Orlando audiences.
Performs other duties as assigned.
KNOWLEDGE, SKILLS, AND ABILITIES:
Knowledge of media relations and oral/written communications.
Knowledge of City government structure and public records laws.
Skilled in content development with the ability to draft concise copy that conveys intended voice and tone.
Skilled in time management, including the ability to manage multiple projects, deadlines, and responsibilities simultaneously with expectation to be on-call in responding to critical Police related incidents.
Skilled in the use of Microsoft applications and graphics design software, content management systems, intranet sites, social media sites, and digital media technologies.
Skilled in command of grammar and ability to write, edit, and proofread for accuracy.
Ability to develop and maintain a positive community and media relations through frequent contact with the community, business, and media personnel.
Skilled in interpersonal communications.
Skilled in communicating with others.
Ability to work without direct supervision.
Ability to work nights and weekends.
Ability to work under challenging situations.
ADDITIONAL QUALIFICATIONS FOR PROMOTION: N/A.
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