Job Title

Job Family

Job Code

Job Exempt

Interactive Media Coordinator

Seiu_White_Collar

ARM96

Pay Grade

Pay Rate Type

Minimum

Midpoint

Maximum

S16

Hourly

$22.61

$28.83

$35.05

Job Description

DOWNTOWN DEVELOPMENT BOARD: Performs professional-level work in coordinating the Downtown Development Board/Community Redevelopment Agency's (DDB/CRA) digital communications and assisting in marketing efforts under the direction of the Marketing & Communications Manager. Assists in creating the strategy for content creation across the DDB/CRA's digital platforms and collaborates with creative and technical teams to provide innovative digital communications across all platforms that connect residents, visitors, investors, and stakeholders to downtown Orlando. Supports digital projects including website updates, email campaigns, and social media. Maintains, monitors, and optimizes social media channels daily, including Facebook, Twitter, Instagram, and LinkedIn. Drives engagement with downtown content across channels, including the website and social media. Works closely with key stakeholders and City of Orlando departments to implement the communications strategy to deliver information and destination updates via social and digital technologies. Assists in producing marketing collateral. Responsible for keeping up to date with emerging social media platforms and opportunities. Work requires the ability to work alone and as a member of a team. Work performed is reviewed while in progress and through results obtained.

FAMILIES, PARKS AND RECREATION: Performs professional-level work in coordinating communications for the City’s Families, Parks and Recreation Department, with primary responsibility for social media. Responsible for support of digital projects including website updates, email campaigns, and social media. Maintains, monitors, and optimizes social media channels daily, including Facebook, Twitter, Instagram, and LinkedIn. Responsible for keeping up to date with emerging social media platforms and opportunities. Work performed under the supervision of the Marketing/Communications Coordinator and is reviewed while in progress and through results obtained.

POLICE DEPARTMENT: Performs professional-level work in coordinating communications for the Police Department, with primary responsibility for social media. Responsible for support of digital projects including website updates, email campaigns, and social media. Maintains, monitors, and optimizes social media channels daily, including Facebook, Twitter, Instagram, and LinkedIn. Responsible for keeping informed with emerging social media platforms and opportunities and collaborating with creative and technical teams to provide innovative digital communications across all platforms that connect residents, visitors, and stakeholders to the City of Orlando. Work performed under the supervision of the Police Public Information Manager and is reviewed while in progress and through results obtained.

Minimum Qualifications:

DOWNTOWN DEVELOPMENT BOARD: Associates' Degree in Marketing, Communications, Public Relations, Digital Communications, or related field plus two (2) years experience developing and administering promotional/marketing programs using social media sites; or an equivalent combination of education, training, and experience. Experience with MailChimp and Adobe Creative Suite preferred. Experience in marketing, journalism, and copywriting preferred. Bilingual ability is a plus.

FAMILIES, PARKS AND RECREATION: Associates' Degree in Communications, Marketing, Advertising, Parks and Recreation or related field and two (2) years experience developing and administering promotional/marketing programs using social media sites; or an equivalent combination of education, training, and experience.

POLICE DEPARTMENT:

Associates’ Degree in Marketing, Communications, Public Relations, Digital Communications, or related field plus two (2) years’ experience creating content for social media accounts for large organizations, including developing and implementing promotional/ Marketing strategies; or an equivalent combination of education, training, and experience. Experience with MailChimp and Adobe Creative Suite preferred. Experience in marketing, journalism, and copywriting preferred. Bilingual ability is a plus.

Responsibilities

EXAMPLES OF WORK PERFORMED:
Note: The listed duties are only illustrative and are not intended to describe every function that may be performed by this job class. The omission of specific statements does not preclude management from assigning specific duties not listed if such duties are a logical assignment to the position.

Coordinates content of the DDB/CRA's digital platforms.

Maintain content calendars.

Maintains cooperative working relationships with other departments, agencies, and contractors to develop and implement strategic and tactical plans.

Maintains open communications with stakeholders by utilizing committee and department liaisons.

Stays updated on digital industry trends and emerging technology to deliver innovative social approaches.

Monitoring and evaluating DDB/CRA social media accounts by using analytic platforms and web monitoring tools.

Adheres to social media team processes, guidelines, and best practices.

Ensures a consistent brand and voice is used across social media channels.

Develop digital and social media marketing plans.

Creates and posts compelling social media content that engages followers.

Monitors social media traffic and respond with appropriate consultation.

Copy-writing, proofreading, and editing content to ensure messages are coherent and reinforce strategic communications plans and adhere to DDB/CRA brand standards.

Assists the Marketing & Communications Manager in creation of marketing materials, digital newsletters, and other duties.

Updates the DDB/CRA website with events, blogs, business pages, and other pages as necessary.

Coordinates, plans, and promotes downtown events, including DDB/CRA sponsored and hosted events, groundbreakings,

business openings, and others as needed.

Performs other related duties as assigned.

FAMILIES, PARKS AND RECREATION:

Note: The listed duties are only illustrative and are not intended to describe every function that may be performed by this job class. The omission of specific statements does not preclude management from assigning specific duties not listed if such duties are a logical assignment to the position.

Coordinates the content of the Families, Parks and Recreation’s (FPR) digital platforms.

Engages audiences with consistent content updates and stimulates positive dialogue between community members and the FPR websites and social media sites.

Maintain content calendars.

Monitors social media traffic and respond with appropriate consultation.

Updates the FPR website with events, blogs, business pages, and other pages as necessary.

Advises department managers and staff on the capture of media content.

Maintains open communications with stakeholders by utilizing committee and department liaisons.

Develop digital and social media marketing plans.

Creates and posts compelling social media content that engages followers.

Copywriting, proofreading, and editing content to ensure messages are coherent and reinforce strategic communications plans and adhere to City of Orlando brand standards.

Monitoring and evaluating FPR social media accounts by using analytic platforms and web monitoring tools.

Stays updated on digital industry trends and emerging technology to deliver innovative social approaches.

Adheres to social media team policies, processes, guidelines, and best practices, under the direction of the Office of Communications and Neighborhood Relations.

Ensures a consistent brand and voice is used across social media channels.

Performs other related duties as assigned.

POLICE DEPARTMENT:

Note: The listed duties are only illustrative and are not intended to describe every function that may be performed by this job class. The omission of specific statements does not preclude management from assigning specific duties not listed if such duties are a logical assignment to the position.
Coordinates the content of the Department’s digital platforms.

Engages audiences with consistent content updates and stimulates positive dialogue between community members and the Department’s websites and social media sites.

Maintain content calendars.

Monitors social media traffic and responds with appropriate consultation.

Updates the Department’s website with events, blogs, business pages, and other pages as necessary.

Advises department managers and staff on the capture of media content.

Maintains open communications with stakeholders by utilizing committee and department liaisons.
Develop digital and social media marketing plans.

Creates and posts compelling social media content that engages followers.

Copywriting, proofreading, and editing content to ensure messages are coherent, reinforce strategic communications plans, and adhere to City of Orlando brand standards.

Monitoring and evaluating the Department’s social media accounts by using analytic platforms and web monitoring tools.

Stay updated on digital industry trends and emerging technology to deliver innovative social approaches.

Adheres to social media team policies, processes, guidelines, and best practices, under the direction of the Office of Communications and Neighborhood Relations and the Police Department. This collaboration ensures consistency, compliance, and alignment with both departmental objectives while upholding communication standards and regulations.

Ensures a consistent brand and voice is used across social media channels.

Performs other related duties as assigned.

KNOWLEDGE, SKILLS AND ABILITIES:

Knowledge of the latest marketing trends and social media management capabilities.

Ability to communicate effectively, both orally and in writing.

Ability to plan and organize detailed written and visual information.

Ability to seek and develop innovative ideas and solutions.

Ability to work with co-worker and clients from diverse backgrounds.

Ability to pursue and complete assignments with strict attention to detail.

FAMILIES, PARKS, AND RECREATION:

Knowledge of the latest marketing trends and social media management capabilities.

Knowledge of laws regarding children under the City’s care.

Ability to communicate effectively, both orally and in writing.

Ability to plan and organize detailed written and visual information.

Ability to seek and develop innovative ideas and solutions.

Ability to work with co-worker and clients from diverse backgrounds.

Ability to pursue and complete assignments with strict attention to detail.

POLICE DEPARTMENT:

Knowledge of the latest marketing trends and social media management capabilities.

Skilled in the use of a computer.

Ability to communicate effectively, both orally and in writing.

Ability to plan and organize detailed written and visual information.

Ability to seek and develop innovative ideas and solutions.

Ability to work with co-workers and clients from diverse backgrounds.

Ability to pursue and complete assignments with strict attention to detail.